You’ve heard them all: “Perception is reality,” “Image is everything,” and “You don’t have a second chance to make a first impression.” Although it’s easy to gloss over them, you can still find some truth in these adages. And with social media and text messaging, it’s tempting to talk to customers in shorthand. But prospects [...]

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If you’ve been running your marketing on auto-pilot for a while, it may be time to think about blowing the dust off your tactics. Refresh. Retailers have been using this trick for years – by simply presenting what you offer in a new way you can inspire someone to purchase who has been “browsing” for [...]

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When going to networking events or business meetings the first impression a potential client gets of your company is being handed your business card. Most of these cards are small rectangular pieces of thick paper with the company logo and the cardholders contact information on it. Yes, the company logo does help with making you [...]

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By Dan Bouchard Sizing, scaling and cropping is an issue that comes up just about every day in the reprographics business. I cannot tell you how many times I have had a customer come in with a flash drive full of photos, wanting a personalized calendar printed, and they can’t understand why their vertical pictures [...]

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By Dan Bouchard It is a rare thing these days where a client sends a job to his or her commercial printer in anything other than a digital format. But which digital format is the best? I would be remiss if I didn’t start out by saying that I would always recommend hiring a professional [...]

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