If you’ve been running your marketing on auto-pilot for a while, it may be time to think about blowing the dust off your tactics.

Refresh. Retailers have been using this trick for years – by simply presenting what you offer in a new way you can inspire someone to purchase who has been “browsing” for years. So evaluate your marketing strategies and collateral pieces. Think about how you can rejuvenate your approach, the content or even the way you package a  service or product offering. Spruce up a stagnant mailing with a new theme or promotional offering. Think about a brochure redesign that will communicate your current business offerings in a new way. Look at the way your customers have bought from you in the past and see if there’s a package or bundle that makes sense. Then create a sell sheet for this new offering and add it to your sales tool kit.

Re-organize. Review your mailing lists and look for ways to segment. Create a campaign for the customers or prospects who have not done business with you for some time. Offer them an incentive to start doing business with you again. Scrub your list of the prospects that don’t convert, and start finding new names to add to your list.

Re-energize. People want to be out and about this time of year. Host an open house for your customers and prospects. Partner with strategic alliances and cross-promote to bring even more people to your event.

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