By Dan Bouchard

If you have ever had to make a presentation to a small group, you will appreciate some of the latest advancements in Digital Color Copy Technology.

Consider this; you’re sitting outside your potential client’s conference room waiting for your turn to make your pitch. You’re reviewing your handouts when, you look around and you notice that your presentation materials are dull and drab compared to those of your competitors. I know that you tried your best. You went to the local office supply store and bought a package of presentation folders. You then had your office assistant carefully place your company label in a strategic location on the folder and you inserted your business cards into the slots on the pocket. Next you started to make the copies on your office copier to fill the pockets and realized that you needed a service call because your copies had lines going through them. When the technician finally showed up, he explained that your machine was going to need a part, which he would have to order. He would be back on Monday. But wait, you have to make the presentation on Tuesday. So you were there till midnight Monday, but you were able to get it all done, but at what cost? There’s the cost of materials, the time you spent putting this together and are you really going to be at the top of your game Tuesday, having been up all night Monday?

What has happened here is your competitors have found out that it is easy and inexpensive to produce high quality, color presentations in small quantities.

Color copying is no longer priced out of reach. A lot of people still think that if you want something done in color, you have to order large quantities to make it worthwhile. This is no longer the case. Hi speed Digital Color copiers have come a long way in recent years and pricing has dropped significantly with this advanced technology. Color is now easy for anyone to afford.

So you say that with color you are very limited on the type of paper you can use? Well, that has changed also. Virtually every paper manufacturer has a full digital line. From gloss to matte, heavy weight to light weight, papers, card stocks, Tyvek you can let your imagination run wild.

But what’s even more exciting is the large line of specialty items that are available for Digital Color machines. Pocket folders, bumper stickers, tent cards, door hangers, business cards, raffle tickets, postcards, reply mailers, even CD shipping boxes just to name a few. And the most surprising thing is you can get any of these items in small quantities, even as low as single copies. Professional Color is no longer the sole domain of the big boys.

The next time you need to make an impression, try adding Digital Color. Not only will it make you stand out, but it can actually save you time and money.

Filed under: Color